Why TRUTH

Why TRUTH

Posted by Caroline Kraus on 30th Oct 2019

Welcome to my blog! My name is Caroline and I thought my first post entry should answer a question I have been asked a lot since launching TRUTH in November. I thought long and hard about what I wanted the name to represent, what I wanted it to say about my skincare.

It was really important to me that it encompasses all I believe in. Honesty, integrity and generosity. I want this brand to stand for all these things.

My 18 years experience in cosmetic formulation and business combined with my passion has resulted in a range of skincare that is honest in its claims. The ingredients are of the highest quality that nurtures your skin while keeping the planet healthy at the same time.

We believe that generosity and gratitude create more of the same so TRUTH is offered in large sizes for a fair price. Of course we never test on animals nor are any of the ingredients tested on animals.

The simple packaging ensures it can be easily recycled and is attractive and non-gender biased. I have started with a small essential range that will be added to after a thorough testing period. I would rather this range grows slowly with high quality products.