Who came up with the bright idea of microbeads!

Who came up with the bright idea of microbeads!

Posted by Caroline Kraus on 30th Oct 2019

So by now you have probably heard of microbeads, those minute little coloured beads suspended in body washes, scrubs and all sorts of cosmetic products. The USA under President Obama, outlawed microbeads in 2015. So you would think Australia would follow suite. What has been in place has been a voluntary phase out so there are still heaps of products that contain microbeads such as Clarins and The Body Shop, some of them even claiming to be natural (really! they are made out of plastic!)

Why are microbeads a problem?


Waste water treatment plants were not designed to filter out such small plastic objects, so the beads end up in rivers, lakes, and oceans. Studies have shown they end up being ingested by very small creatures to whom it looks like food and of course end up going up the food chain. According to www.dosomething.net.au - "At the bottom of Sydney's Middle Harbour, scientists have found up to 60 fragments of microplastics per 100 milligrams of sediment. These are amongst the highest levels recorded. These microplastics can be ingested by worms which in turn can be consumed by fish."


What can we do?

Check out this link for a list of products in Australia that contain microbeads and stop buying them. If people stop buying them, they will stop making them.http://www.beatthemicrobead.org/ProductTable.php?colour=2&country=AU&language=ENThere is also an app you can download to use when you are shopping. By downloading the free 'Beat The Microbead' app, consumers can scan the barcode of products at home or in the shopping aisle to see if they contain plastic microbeads. The app is available free of charge for Apple, Android and Windows phones via BeatTheMicrobead.org.The microbead was invented by a Norwegian company and according to their website "Microbeads AS is a Norwegian company established in 2002 based upon the manufacturing of polymer beads. The uniform shape and size - monosized beads or "perfect spheres" are used as functional additives in a wide range of industries including Paints & Coatings, Plastics, Cosmetics, Calibration, Ceramics and Adhesives." I guess someone thought it was a great idea to put them in cosmetics! Wrong!And just so we are clear, Truth uses fine grain pumice (volcanic rock) in our Scrub.